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There are three main facets of this: writing your script, creating your storyboard, and planning production. Next, it’s time to research and plan how you want your video to go. We’re still just in the very beginning stages of creating your YouTube video. Pay attention to their highest-performing videos and consider using one of those ideas as your first video. 💡 Action item: Conduct a quick YouTube or social media search to see what your competitors are publishing. Then you’ll be able to get some video ideas to start pouring in. Is it an instructional video that walks viewers through some kind of how-to or tutorial?ĭecide why you want to create this video.

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Is it a product video that will help users better understand how to use your product? ( 94% of marketers agree that videos are great for this).

Do you want this to be for SEO on your YouTube channel?.

Then, pinpoint what the goal of your video is:

Each video should go in-depth into a single topic, whether it’s an educational video, explainer video, product video, etc. To get that first idea, focus on one specific topic. Right now, you just need to start with one. But how do you get the right idea? First, don’t stress too much-you can create multiple videos if you have a number of great ideas.

Brainstorm ideasĮvery video is going to start with an idea. In fact, with our easy-to-follow seven-step guide, you can create, record, and edit nearly any kind of video you’d like to create for your video marketing strategy.

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The best part is that just because you don’t have the budget doesn’t mean you can’t reap the benefits of video content.Ĭreating your own professional videos doesn’t have to be left up to a video production team. Video has a real ROI-you just have to get out there and create it. You can also take infographics, blog posts, photos, and other types of content and turn them into videos.Īlso, 81% of marketers say that their video efforts have helped their team directly increase sales.

Videos can be repurposed into new videos and from other content formats: Video content can be clipped down, expanded upon, or converted into new videos or GIFs.

Plus, videos play automatically on some channels, like Facebook.

Videos make for eye-catching social media posts/ads: Audiences can read, watch, and listen, so video can engage them in a different way than your basic static imagery.

Videos can live in several places: The same video can potentially be used on Facebook, Instagram, Twitter, YouTube, Snapchat, Tumblr, Reddit, embedded on your website/blog, etc.

If you haven't thought about incorporating video into your marketing strategy, you should consider it-video is an incredibly versatile format, after all:

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Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap). When it comes to making videos to promote your business, engage your audience, and showcase your products, professional quality usually demands professional prices.īut sometimes you don’t need Hollywood production values in your videos.